“No thank you. We’re really not interested.” …..pause….listening again…. “No, honestly, we’re just not interested. Please don’t call again.”
“Just hang up the phone,” my husband commanded. “They don’t need to be calling here!”
I admit, I’m horrible when a solicitor calls. I hate the thought of just hanging up. Somehow that seems so awfully rude and I loathe the idea of being nasty! But we had such an issue with these kinds of calls, we turned the ringer off on our house phone and only accept messages!
I had a friend absolutely delighted as he shared the following thoughts, recently! “Major success this evening! I kept a telemarketer on the line for almost ten minutes. Every time I came through the kitchen I just picked the phone back up and told him to continue to hold. He was very patient. That was ten minutes that he didn't bother any of you. Just doing my part!”
Another friend shared, "Awesome!!! Next time give the phone to one of your grand babies," and another said, “I used to hand the phone to my toddlers when the telemarketers would call. I would tell the toddler that the phone was for them. It was hysterical.”
My daughter shared cable solicitors become somewhat suspicious and then turn obnoxious when she tells them she is not interested in their cable offer, since they don’t even own a television set! They refuse to accept her reason as truth, and then when she persists, and they finally realize she’s being honest, are appalled and ask, “What on earth do you do at your house then?” She laughs and explains her children spend time outdoors, reading and doing things as a family!
Some years ago the daughter of a friend took on the job of being a telemarketer. “There are only so many times you can handle rejection.” She said. “Even though the customer isn’t rejecting you, personally, it’s still a form of rejection and can be quite depressing.”
Until she shared these thoughts I had never considered how a telemarketer must feel. I look at it from my perspective as a consumer be pestered and not from the perspective of someone else just doing their job, trying to earn a living.
So I wonder….. What’s the answer? No one wants to be harassed into buying something they have no interest in or need for. Is there a better, more effective way to market the product they are trying so hard to sell? According to statistics, direct marketing, via telephone, awards a greater success rate than either postal mail or email. 1
Besides Postal mail, email, and telephone marketing, there is search engine marketing, which we see online. Of these four, which do you prefer? Which is your least favorite? Which are you most likely to respond to positively? If you had a business and wanted to get your product into the hands and lives of other people, would you consider telemarketing?
I challenge you this week, if you get the "dreaded telemarketer call" to consider it is someone just trying to earn a living. That doesn't mean I'm suggesting you be at their mercy while they harass you or the other extreme, rude. Just consider how you would feel if it were you on the other end, working to feed your family. Would you then respond differently?